Top 5 Social Apps in Chile Q1 2024: Performance Overview

Throughout the first quarter of 2024, the top 5 social apps in Chile demonstrated varying trends in weekly downloads, revenue, and active users. Below, we break down the performance of TikTok, Instagram, Facebook, Threads, and X.

TikTok kicked off the quarter with weekly revenue of around $111K and showcased a notable rise, peaking at approximately $164K in early March. Weekly downloads saw fluctuations, starting at 77K in early January and stabilizing around 72K by the end of March. The app's active user base remained strong throughout the quarter, with a slight dip from 7.1M to 7M users.

Instagram maintained a consistent revenue stream, beginning at $23K and showing minor variations, ending Q1 at $21K. Weekly downloads were relatively stable, fluctuating between 60K and 69K. The active user count for Instagram increased slightly from 8M to 8.2M by the end of March.

Facebook experienced modest revenue growth, starting at $4.1K and peaking at $4.5K mid-March. Weekly downloads varied, with a significant spike to 78K in early March before settling at 48K by the quarter's end. Active users saw a minor decline from 10M to 9.9M.

Threads showed fluctuating download numbers, starting the quarter at 66K and ending at 46K. Active users saw an upward trend, peaking at 759K in mid-February before settling at 660K by the end of March.

X had a variable revenue trend, starting at $2.4K and peaking at $3.5K in the last week of March. Downloads peaked at 30K in early March before dropping to 14K. The active user base saw a decrease from 2.3M in early January to 2M by the end of the quarter.

These insights, provided by Sensor Tower, highlight the dynamic nature of the social media landscape in Chile. For more detailed information and further insights, visit Sensor Tower.